RIP Marketing - Stop Boring Your Customer to Death!
Did you know that 64% of B2B buyers say all vendor marketing content sounds the same?
If your messaging sounds like your competitors, you may already be invisible. In this episode, we unpack how to build a true differentiator in your marketing—one that not only sounds good but sparks actual word-of-mouth buzz.
Jody Bagno-Dill shares lessons learned over two decades in branding, consulting, and marketing—from turning coffee mugs into storytelling tools, to helping real estate agents own their unique angle. You'll hear about a wildly successful ad campaign targeted at women buyers, and why a simple act like sewing a hem for a dry cleaning customer could lead to raving reviews.
Key Highlights:
- Why “Results, Integrity, Professionalism” is RIP marketing
- A powerful exercise to test if your brand voice is truly unique
- How to make vague words like “best-in-class” disappear from your copy
- The four criteria of a remarkable differentiator
- Real-life marketing wins
- How to turn customer love into a full-blown word-of-mouth strategy
Resources Mentioned:
- Talk Triggers by Jay Baer & Daniel Lemin
- Building a StoryBrand by Donald Miller
- Jazz Business Consulting: jazzbc.com
Want help uncovering what makes your brand unforgettable? Contact us at info@jazzbc.com
