Your Marketing Advantage Hiding in Plain Sight- Interview with Andy McClure
Most companies believe their marketing problem is messaging.
What Andy McClure sees instead is something hiding in plain sight.
In this episode, Jody sits down with Andy McClure, CEO of Longview Marketing and fractional CMO, to explore a marketing approach that runs counter to speed, hype, and guesswork and has been enormously successful for many of the their clients.
Rather than starting with what a company wants to say, Andy starts with what customers are already saying. By intentionally listening to the people who keep coming back, companies uncover an advantage they often overlook because it feels too obvious or too familiar.
In this conversation, you’ll hear:
- Why your best customers describe the experience, not the service
- How leaders miss what’s working when they’re too close to the business
- Why emotion still drives decisions, even in practical, technical industries
- How strong marketing is often about revealing, not reinventing
Andy shares real-world examples of companies that improved their marketing simply by paying closer attention to what customers already valued most, closing the gap between promise and experience.
This discussion also quietly sets the stage for what’s coming in the next episode.
As AI and new tools accelerate how work gets done, the real risk isn’t the technology itself, it’s moving forward without clarity or intention.
That’s a conversation we’ll continue in the second part of the interview (The Hidden Risk of Letting Employees Figure Out AI on Their Own)
Andy is also the author of The In-House Growth Machine: Build Your Own AI-Powered Marketing System and Escape the Agency Trap, where he outlines how leaders can build sustainable marketing capability inside their organizations.
Andy is also the author of The In-House Growth Machine: Build Your Own AI-Powered Marketing System and Escape the Agency Trap, available on Amazon.
Website for Longview Marketing
Jazz Business Consulting Website
Get Your Managers Trained and Ready for Growth Link Here
